At OMG, we recognise that effective affiliate marketing is a partnership between advertisers and publishers. That’s why we offer the same flexibility and personal attention to our publishers as we do to our advertisers.
We have high-quality brands across the board, with a portfolio of major corporates backed up by exciting niche and developing brands. As a result, we can offer market-leading commissions. We take care to match up the right affiliates with the right advertisers, and we offer both hands-on account management support and technology tools to ensure you get the most out of every programme.
Helping you to succeed
We pride ourselves on the support we offer to our affiliates.
Every publisher has a dedicated account manager who they can talk to about their programmes – regardless of how much or how little revenue they generate. In contrast to some networks, who may not offer telephone access for their affiliates, we guarantee that somebody will always be available to discuss your needs and how our programmes can work for you.
When you join OMG Network, your account manager takes the time to understand your business model and the specific needs of your site. Then, because we understand your business, we can recommend programmes that will work – and we’ll never waste time trying to sell you programmes that aren’t appropriate for your type of site.
You’ll also gain access to our straightforward, easy-to-use user interface, which offers all the information you need on the progress of your programmes. Our technology allows you to be autonomous, safe in the knowledge that expert advice and consultation is available when you need it.
We’re on your side
Having worked on the affiliate side ourselves, we know how things look from your side of the fence.
OMG created one of the first UK price comparison sites, Compare-Online, so we have first-hand insight into how affiliates work and what they need to succeed. Rather than focusing solely on the needs of advertisers, we see our role as bringing advertisers and publishers together so that everyone can benefit.
Unlike many other networks, we have separate, dedicated account management teams for affiliates and merchants, not general account managers who work with both. Obviously, our role is to deliver value for everyone, but it’s good to know that your own account manager is there to help you, acting as your advocate and making sure your views are heard.
In fact, our affiliates often comment that our account managers almost become a part of their own teams – an extra staff member focused on growing and developing their programmes.
Power in your hands
We understand that all affiliates are different, with different needs, and we give each one the right tools to get the most out of our programmes.
We approach each affiliate type – cashback, PPC, SEO, email – in a different way, and aim to deliver specific technical improvements for each.
For example, we’ve recently enhanced our functionality for cashback affiliates, adding support for UID functionality and reporting on individual user activity. In some cases we are able to tailor bespoke functionality elements for individual sites, or offer unique content for SEO sites.
We also offer API for affiliates, so our reporting can be integrated with your systems, allowing you to have a single window on your programmes’ performance. Our recently developed product feed functionality, currently being rolled out, offers a feature-set that’s on a par with specialised retail networks.
Rewarding your efforts
When you join OMG, you’re joining a select club.
Since we work with major brands, we naturally want to work with high-quality affiliates. Rather than instant online access, we ask new publishers to complete a human-driven application process.
To avoid wasting anyone’s time, we only sign up affiliates who will find suitable programmes in our portfolio. And to safeguard our clients’ brands, we review and approve affiliates before they start promoting specific programmes.
However, the rewards more than justify the effort. Because we work with leading brands, we’re able to offer leading commissions too. We work hard to get the best deals for our affiliates, and will broker bespoke deals if they can offer significant additional volumes or access to a particular niche market that’s relevant to one of our advertisers.
What our affiliates say
Know Your Money
Know Your Money (www.knowyourmoney.co.uk) was founded in 2004. The site is a ‘one-stop shop’ for financial products with news, guides, product comparisons, a regular newsletter. Featured product areas include pensions, mortgages, investments, credit cards, savings and insurance.
Know Your Money works with a number of networks, with OMG as the mainstay. ‘We’ve worked with all the financial brands promoted by OMG since we founded the site,’ says Director Jason Tassie. ‘Their account management team are extremely dedicated, and in contrast with other networks they offer just one point of contact. It’s very beneficial from our point of view to have just one account manager who really understands our business and has several years’ experience in the industry.’
Knowledgeable support is invaluable because it reduces time overhead. ‘OMG know what kind of programmes we like, what commissions we need and so on,’ explains Jason. ‘It’s almost like having an extra part-time member of staff. Because they offer us such strong support, we’re able to run around 50–60 programmes with them, even though we’re a relatively small company.’ Another big plus for Know Your Money is OMG’s financial expertise. ‘The financial market is getting more difficult; there are fewer players and it’s harder to gain traffic,’ says Jason. ‘We’re competing with major sites like Motley Fool and Money Supermarket who have huge online marketing budgets, and OMG can help us to survive in that environment by representing our point of view to merchants. They’re also FSA-approved, so they can help us with the tighter restrictions we face in that area. They’ve really led the way in terms of helping us maintain compliance in how we present financial products, for example with dynamic creatives that prevent out-of-date information being shown.’
Affili8 New Media Ltd
‘I can honestly say that OMG is my preferred affiliate network to work with. No affiliate network is ever going to know more than the affiliates that do the actual work day in day out, but OMG set themselves apart by actually listening to those affiliates and maintaining a very high level of account management to ensure that the affiliates are as productive as they can possibly be for their clients. The account management is second to none and it often feels like we have an additional member of the Affili8 team sat up there in Norwich.
‘I think it is also worth mentioning that OMG are different to a lot of others in the fact that they are specialists – specialists in finance – a sector that I myself know only too well, is not the easiest of sectors to run a successful closed group. Again, with their experience in this field, they are truly a step ahead.’
Adam Kirby, Account Director
Contact Us
To discuss how joining OMG Network could help you realise more revenue from your site, please call Carla Arrindell, Publisher Director, on 01603 697713 or contact us by email.
