Advertiser (also called Merchant or Retailer)
A website that sells a product or service, accepts payments, and fulfills orders. Advertisers place ads and links to their products and services on other websites (affiliates) through OMG Network and pay those affiliates a commission for the resulting leads or sales.
Affiliate (also called a Publisher, Associate or Partner)
An independent party, or website, that promotes the products or services of a merchant in exchange for a commission.
Affiliate Marketing Program (also called Pay for Performance Marketing, Partner Marketing or CPA)
A type of revenue sharing program where an affiliate receives a commission for generating a lead or sale for a merchant online.
Click-through (also called click)
The action a visitor makes when they are referred from one website through to another, via an advertisement or link.
Commission
The payment made to an affiliate for generating a sale or lead for a merchant via the affiliate's website.
Cookie
A small file stored on a visitor's computer that records information relevant to the merchant's site.
Cost per Lead
The commission structure where the merchant pays the affiliate an agreed fee for each qualified lead (potential customer) referred to the merchant's website.
Cost per Sale
The commission structure where the merchant pays an affiliate a percentage or flat fee for a sale of a product or service to a customer referred to the merchant's site.
CPA (Cost Per Acquisition)
An agreed payment rate for a specific action taken by a visitor to a merchant's site, such as an application or purchase.
CPC (Cost Per Click)
System where an advertiser pays an agreed amount to a website publisher for each click someone makes on a link leading to their web site.
CPM
Cost per thousand impressions.
Lead
When a visitor registers, signs up for something, fills out a form, or downloads something at a merchant's site.
Link
A form of advertising on a website, email or online newsletter, which, when clicked on, refers the visitor to a merchant's website.
Merchant (also called Advertiser, Retailer, E-retailer, or Online Retailer)
A website that sells a product or service, accepts payments, and fulfills orders. Merchants place ads and links to their products and services on other websites (affiliates) through OMG Network and pay those affiliates a commission for the resulting leads or sales.
Natural Search (also known as organic search, organic listings etc)
The non-paid search results lists seen in search engines. As opposed to paid or sponsored listings.
PPC (Pay Per Click, also known as Paid Search)
Advertising model in which advertisers pay for click-throughs to their website. Ads are served according to keywords or searches conducted by a search engine user.
Paid Search (Also known as PPC or Pay per Click)
Advertising model in which advertisers pay for click-throughs to their website. Ads are served according to keywords or searches conducted by a search engine user
Publisher (also called a Affiliate, Associate, Partner or Content Site)
An independent party, or website, that promotes the products or services of a merchant in exchange for a commission.
Sale
When a visitor makes a purchase from a merchant's website.
SEO (Search Engine Optimisation)
The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
Search Marketing (Also known as Search Engine Marketing or SEM)
The process and strategy of using search engines results as an advertising vehicle. This may include improving rankings in organic listings, buying and managing paid listings, or a combination of methods all designed to increase visibility, clicks, leads and sales.
Web-based
Requiring no software to access an online service or function, other than a web browser and access to the internet.