Alliance and Leicester
Background
Alliance and Leicester, one of the UK’s leading financial services groups, has been working with OMG Network on successful affiliate marketing programmes since 2003.
Quality Account Management
Key to the success of Alliance and Leicester’s affiliate marketing has been OMG’s pro-active approach to building long lasting, strong relationships between the bank and affiliates. OMG was the first network to introduce affiliate account managers and the company has more people dedicated to managing the needs of advertisers and affiliates than any other established network.
This close working relationship has enabled both Alliance & Leicester and affiliates to better understand each other’s goals and issues, which has helped to deliver campaigns which frequently exceed their sales targets. In addition, OMG’s strong relationship with affiliates has given Alliance & Leicester the confidence and ability to run short-term programmes and to trial new campaigns.
Brand Protection
The financial services market is both highly competitive and heavily regulated, and OMG’s expertise in brand protection has enabled Alliance and Leicester to successfully run fast changing, compliant campaigns.
Results
Over the last two years, affiliate programmes managed by OMG on behalf of Alliance and Leicester have over achieved targets by nearly 50 per cent. For 2007, campaigns are set to exceed sales targets on every product group.
