Whilst the most successful affiliate programmes are regarded strategically by the advertiser as an important enduring channel, we understand that for some, it is impossible to make a long-term commitment without testing the water. Even then, the nature of your brand or product may be more suited to a contained, tightly controlled programme, even in the longer term.
Open, closed, short- or long-term
By working closely with our advertisers and publishers, we can offer a greater degree of flexibility than purely technology-based networks. From a closed test programme with a select group of affiliates, to an open ended network-wide campaign, we will work with you to ensure that all the required elements are drawn together to make your activity a success. You can be sure that OMG will provide genuine support and advice in selecting the type of programme that suits you best.
CPA, CPC or CPcall
Most affiliate programmes run on a Cost per Action (CPA) basis, which can guarantee ROI by only paying affiliates for traffic that converts. The majority of OMG’s programmes run on this basis, but we can also offer CPC programmes if preferred, for advertisers who are looking for short-term tactical activity, or want to run a closed programme with a select group of leading affiliates without the need to implement tracking on their sites.
OMG also offers CPcall, which provides affiliates with unique telephone numbers which can be tracked into your call centre. This can be very beneficial to advertisers with products that have a low online conversion rate, but can be more effectively sold or upsold offline. As well as adding incremental sales of up to 30%, CPcall helps to overcome one of affiliate marketing’s few shortcomings – attributing offline sales back to the affiliate that generated the lead. Please contact us for full details of CPcall.
