Our clients have invested huge amounts of time and money in developing their brands and products. It is essential for them that their reputation is protected when advertising on affiliate sites. With this in mind, OMG has developed and implemented the industry’s most exacting brand protection and compliance systems and procedures.
Affiliate vetting procedures
It isn’t every affiliate that meets the exacting criteria to join the network. Before a prospective affiliate can join, they must meet a strict set of criteria relating to site quality, traffic and content. Only then are they given access to apply for any programmes. This safeguards our reputation, and those of our advertisers, whilst ensuring that we can maintain our acclaimed service levels to those who qualify.
Advertiser affiliate approval
To ensure that only the right type of affiliates join your programme, you can choose to individually approve or reject each potential affiliate through our advertiser interface. Alternatively, once your programme is established you can leave approval to your account manager, who will fully understand and adhere to your specific recruitment requirements. Either way, you can rest assured that everything has been done to ensure that the quality of affiliates on your programme meets the standard you would hope to expect.
Dynamic creative and editorial
To ensure that affiliates only display information about your products that is up-to-date and compliant, OMG has developed fully dynamic creative and editorial that can be updated centrally, providing peace of mind and increasing conversions.
Regulatory adherence
Although internet advertising remains largely unregulated compared to other channels, OMG takes a proactive approach to regulation. As the most successful UK network in the financial and insurance sectors, we were quick to embrace the implications of FSA regulation with regard to secured lending and insurance. Working in conjunction with all our effected advertisers, we developed new systems and technology to ensure that each affiliate running their programmes was either FSA regulated themselves, or in most instances agreed to only use creative and editorial that was approved by the advertisers’ compliance team. This meant introducing the UK’s first dynamic editorial service, enabling relevant content within affiliates’ sites to be changed, updated or removed remotely as advertisers’ messages were updated. The systems and technology developed by OMG in response to FSA requirements have created positive compliance, control and management benefits for all of OMG’s clients.
